Gone are the days when women were either lesser paid employees or consumers to businesses and entrepreneurship was a distant dream. Women entrepreneurs had a tough time in the late nineties as both economic and social factors were not in their favour. When the era of IT arrived, the business landscape was significantly changed and selling innovative concepts turned out to be easy.
Digital transformation will be a common phenomenon across industries soon. It can catalyse the startup culture, particularly in India. In this ever-changing business scenario, a breed of women entrepreneurs emerges who are well-equipped with foresight, knowledge and determination to succeed in professional lives.
The challenges cannot be associated with women as they are common to every startup, but those who got sharp acumen & intellect are enough to make a distinct niche.
In the initial phase, every startup faces some challenges and women entrepreneurs are not an exception. Hiring the best talent in the industry, restricted marketing budget, and maintaining a perfect balance between business and family life are significant challenges encountered by every entrepreneur in the business world.
Women entrepreneurs are not afraid to face these challenges and keep their organisations lean in structure with key people performing multiple tasks. Eventually, it becomes the culture of startup companies. They believe in offering enough opportunities to their employees for displaying their talent. They reward the dedication, and work spirit of their employees.
Excellent interpersonal skills are essential to convince people both inside and outside of the organization. Women entrepreneurs are emotionally balanced, soft-spoken, got an edge over their male counterparts in making an impact over people. After the team starts being cooperative to the leader and vendors begins to deliver the demands, the business achieves gradual growth. Ideas and the right people are the most valuable assets of a startup. If women entrepreneurs got a knack of leading the people, then stress can never touch her. If you study the personalities of women entrepreneurs in these days, you can notice that their powerful communication skills contribute to success.
Nona Bains 